General Awesome, Inspiration, Real Bullets Site »

[12 Oct 2011 | No Comment | ]
Events and Online: What Bushmills Whiskey Is Doing Right.

When I was invited by a friend to go to the Bushmills Whiskey party in Boston the first thing I asked was:
“are they going to have anything besides whiskey drinks?”  I’m not a huge fan of whiskey (until last night).  My friend said “no, it’s a whiskey party, what’s wrong with you?”
Since I hadn’t seen this friend in a while, I went.  I assumed it would be another branded event where I’d be handed informational pamphlets, had the sellers bug me about how whiskey is made, why I should buy …

coffee, Real Bullets Site »

[29 Sep 2011 | 11 Comments | ]
Is Caffeine Crucial For Strategy? Coffee Giveaway.

I had some dreams, they were clouds in my coffee.  ~Carly Simon
Anyone who has been reading this blog for any amount of time or has had the unfortunate experience of being on a trip with me where the only brew available is the gas station variety knows that I love good coffee. I’ve got sort of an embarrassing number of posts about it.
I collect coffee cups and choose the perfect one every morning.  When I moved I had two full and impressively heavy cardboard boxes full of them.  Ok, so …

General Awesome, Real Bullets Site, Strategy »

[19 Sep 2011 | No Comment | ]
Building An Online Strategy: Competitors

There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there.
~ Indira Ghandi
When it comes to competition, I know a lot of people might say ‘don’t worry about what other people are doing’.  My mom would say that.  My grade school teachers would say that.  I might even be tempted to say that if it weren’t so helpful in strategy building to know exactly what other people are doing.
I …

social media, Strategy »

[6 Sep 2011 | No Comment | ]
Origami and Digital Strategy.  How many folds do you need?

The film ‘Between the Folds’ is a documentary about origami.  It covers everything about how origami originated, how its made, and who is the best at it.  It also shows all of the different uses for origami – some scientists are using it to figure out how to fold the airbags into the steering wheel of a car.  Some people are using it to talk about math and the universe.  One artist is making little people out of it and says that he can never make the same one twice.
There …

General Awesome »

[22 Aug 2011 | 9 Comments | ]
Fearing the Move:  Confessional.

“Forget safety, live where you fear to live”  ~Rumi
I started telling people a week or so ago that Ryan and I were moving to Boston.  We collected boxes, started packing the kitchen stuff and talked a lot about the move.  We discussed how this might work, how my business would do, how I would meet people.  The more I talked with the people in my life about moving the more I found myself using  the same analogy to describe it:
“I’m jumping off the diving board and hoping there’s water in …