Remember the old ad “little. yellow. different. better.”?

That’s how I work.  I think social media is more than just online presence.  It’s definitely more than Facebook and Twitter.  I think brands intersect with people’s lives in so many places and there’s opportunity galore.

I’ve worked with big brands and agencies to help bring ideas to life in ways other people aren’t thinking of yet.  We’ll talk about high level strategy and how it translates into something useful and amazing.  Maybe that’s going to happen on a Facebook page but more likely we’ll find something that is just starting to get interesting.

e-mail me at caitlin@caitlinmccabe.com