I love this!  I love it because I am irked by networking events where everyone starts off with ‘what do you do?’, which is an insanely hard question to answer (Penelope just wrote a good post about it).  In fact, I was just laughing with a friend of mine over her impression of herself explaining what she does to her parents.  There are even 2 artists that created a whole series composed of videos of artists explaining to their parents what they do for a living. So it’s maybe safe …

photo by Nigel Peake
I have been harping on the “creativity in the workplace” thing for a while now.  Sort of because it would really help me if got popular (I once completed a chemistry exam in high school with all illustration answers.  Got a D) but also because it’s becoming more and more necessary to come up with creative solutions to marketing.  The template is out there and it’s Facebook, Twitter, blogs, etc. until everyone has one and being creative suddenly means the difference between people caring about your brand …

I’ve been thinking about Crayola for a few days now.  The fact that I don’t see much of their marketing in my everyday life (potentially because I don’t watch cartoon channels or have kids) and the fact that creativity is so big now makes me feel like I should be seeing them.  Then I saw this video:

This made me really start thinking about ways that Crayola could make itself a little more attractive to an older crowd.  So I went out and checked out their online presence (at my office …

‘curiosity’ from Nic Askew on Vimeo.I like this video because I sometimes feel like being curious isn’t always given proper due in the business world.  Often viewed as ‘time wasting’ and ‘fooling around’, curious people take a lot of heat for wanting to know more about things. Seth Godin is worth watching in this video.My number 1 favorite curious guilty pleasure is Craigslist.  I love to explore what it would be like to live in different places in the country by trolling Craiglist and seeing what kind of apartments people …

I saw this book at a tiny shop in New York and turned to the New Jersey-ite and said.“Oh, I really want this.  We could make some badass stuff from the stencils in here….  like the spice rack we made?  We could do some stencils on the side… the stencils of the cassette tapes… maybe the headphones….look!  Over here!”And I moved on into the next project in my mind, the next aisle, the next ‘I need this’ .  I completely forgot about the book but The New Jersey-ite gave it …