I love this!  I love it because I am irked by networking events where everyone starts off with ‘what do you do?’, which is an insanely hard question to answer (Penelope just wrote a good post about it).  In fact, I was just laughing with a friend of mine over her impression of herself explaining what she does to her parents.  There are even 2 artists that created a whole series composed of videos of artists explaining to their parents what they do for a living. So it’s maybe safe …

A few weeks ago I attended a happy hour for young professionals.  It was the usual array of business owners, marketing people, and tech folks and I was having some great conversations until one lady asked me what I do.
“Social Media strategy” I answered to which she said “oh.  I KNOW how to update Twitter.”  This happens a lot, and it’s ok, but it does bring up a really good point about social media expertise and who businesses should be hiring to complete it. To me, there’s a really distinct …

photo from The Small Object
I have been talking with a lot of bloggers lately that are interested in working with brands but aren’t so sure about how to go about it. Since I come from the other side and help brands find partners online (bloggers, communities, events, etc) I have some good tips for you when you are ready to actually ask a someone to work with you. Here they come:
1) Make a list of people you’d want to work with. This can and should be your dream list. …

(This is part of a series for Realtors)
I’ve been talking with a lot of Realtors lately which is odd since I’m in no way looking to buy a house or anything… they just sort of suddenly were there in my circle of people.  I met a realtor at a networking event and the next thing I knew I was at a young professional realtor event.   The first thing I noticed about them is that real estate folks, as a group, are DRAMATICALLY better looking than most groups as a …

I happened to be in Las Vegas last week for a horse show and while I was steadily losing money one night at the casino I was thinking about how people can fit paid media into their social media campaigns better.  I had to think of that because if I didn’t I would notice that at one point the guy next to me won $150 on a penny slot and the lady two machines down won $900.  I would look down as they won and say “hey, that’s great!” and …

I work on the Internet. I use the word “blog” all the time and I know when Twitter is down and if Yahoo is trying to hire talent away from other companies. I can work with companies to get themselves to look a little cooler online if they want or tell them if people are complaining about them on Twitter and a lot of other geeky stuff that takes forever to explain.The problem is we didn’t get a one word description over here in online land to describe …