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	<title>Caitlin McCabe</title>
	<link>http://caitlinmccabe.com</link>
	<description>Social Media News, Critiques, with a Dose of Irreverence</description>
	<lastBuildDate>Wed, 15 Feb 2012 18:01:24 +0000</lastBuildDate>
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		<title>Our Pinterest Top 4: Who’s Got it Right?</title>
		<description><![CDATA[
			
				
			
		

By  Melissa Lawhorn
While there are a lot of social networks out there, one of the golden rules of digital marketing is to go where your customers go. Right now, that place is Pinterest.
Not convinced? According to Compete, unique visitors to Pinterest.com increased by 429% from September to December 2011, and the social network already boasts a user base of 3.3million.  In order for brands to be successful on Pinterest, they need to engage fans in a way that convinces them to do one of two things: either engage or convert. ...]]></description>
		<link>http://caitlinmccabe.com/2012/02/our-pinterest-top-4-who%e2%80%99s-got-it-right/</link>
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		<title>Which Ads Were The Best, And Worst At The Superbowl</title>
		<description><![CDATA[
			
				
			
		
My heart always gets a little warmer when I turn away from the gathering I&#8217;m at (who is there to watch football of course) and log on Twitter and visit with my people about the REALLY important stuff.  People who say things like:
&#8220;I&#8217;m here for the ads&#8221;
&#8220;Are you ready for some&#8230;  Commercials!?&#8221;
So I was pretty excited this year to take a look at the ads and despite the fact that they seemed to have been posted everywhere, I held out to watch them live with the game.  ...]]></description>
		<link>http://caitlinmccabe.com/2012/02/which-ads-were-the-best-and-worst-at-the-superbowl/</link>
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		<title>Events and Online: What Bushmills Whiskey Is Doing Right.</title>
		<description><![CDATA[
			
				
			
		
When I was invited by a friend to go to the Bushmills Whiskey party in Boston the first thing I asked was:
&#8220;are they going to have anything besides whiskey drinks?&#8221;  I&#8217;m not a huge fan of whiskey (until last night).  My friend said &#8220;no, it&#8217;s a whiskey party, what&#8217;s wrong with you?&#8221;
Since I hadn&#8217;t seen this friend in a while, I went.  I assumed it would be another branded event where I&#8217;d be handed informational pamphlets, had the sellers bug me about how whiskey is made, why I should buy ...]]></description>
		<link>http://caitlinmccabe.com/2011/10/events-and-online-what-bushmills-whisky-is-doing-right/</link>
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		<title>Is Caffeine Crucial For Strategy? Coffee Giveaway.</title>
		<description><![CDATA[
			
				
			
		
I had some dreams, they were clouds in my coffee.  ~Carly Simon
Anyone who has been reading this blog for any amount of time or has had the unfortunate experience of being on a trip with me where the only brew available is the gas station variety knows that I love good coffee. I&#8217;ve got sort of an embarrassing number of posts about it.
I collect coffee cups and choose the perfect one every morning.  When I moved I had two full and impressively heavy cardboard boxes full of them.  Ok, so ...]]></description>
		<link>http://caitlinmccabe.com/2011/09/is-caffeine-crucial-for-strategy-coffee-giveaway/</link>
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		<title>Building An Online Strategy: Competitors</title>
		<description><![CDATA[
			
				
			
		
There are two kinds of people, those who do the work  and those who take the credit. Try to be in the first group; there is  less competition there.
~ Indira Ghandi 
When it comes to competition, I know a lot of people might say &#8216;don&#8217;t worry about what other people are doing&#8217;.  My mom would say that.  My grade school teachers would say that.  I might even be tempted to say that if it weren&#8217;t so helpful in strategy building to know exactly what other people are doing.
I ...]]></description>
		<link>http://caitlinmccabe.com/2011/09/building-an-online-strategy-competitors/</link>
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		<title>Origami and Digital Strategy.  How many folds do you need?</title>
		<description><![CDATA[
			
				
			
		
The film &#8216;Between the Folds&#8217; is a documentary about origami.  It covers everything about how origami originated, how its made, and who is the best at it.  It also shows all of the different uses for origami &#8211; some scientists are using it to figure out how to fold the airbags into the steering wheel of a car.  Some people are using it to talk about math and the universe.  One artist is making little people out of it and says that he can never make the same one twice.
There ...]]></description>
		<link>http://caitlinmccabe.com/2011/09/origami-paper-cranes-and-strategy/</link>
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		<title>Fearing the Move:  Confessional.</title>
		<description><![CDATA[
			
				
			
		
&#8220;Forget safety, live where you fear to live&#8221;  ~Rumi
I started telling people a week or so ago that Ryan and I were moving to Boston.  We collected boxes, started packing the kitchen stuff and talked a lot about the move.  We discussed how this might work, how my business would do, how I would meet people.  The more I talked with the people in my life about moving the more I found myself using  the same analogy to describe it:
&#8220;I&#8217;m jumping off the diving board and hoping there&#8217;s water in ...]]></description>
		<link>http://caitlinmccabe.com/2011/08/fearing-the-move-confessional/</link>
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		<title>Real Bullets Goes To Boston!  Ways to tell that you should move your company.</title>
		<description><![CDATA[
			
				
			
		
So, big news for Real Bullets Branding!
I&#8217;ve decided to move the whole show to Boston after long hours of trying to figure out if Madison was the right city (for a while it was), or if the winters were going to be warmer than Wisconsin (they aren&#8217;t really), and if I could learn to root for a team that&#8217;s not the Brewers (no way).
Truthfully, a smaller city like Madison is awesome for starting a company.  Living expenses are reasonable and there aren&#8217;t as many crazy fun things to distract you ...]]></description>
		<link>http://caitlinmccabe.com/2011/08/real-bullets-goes-to-boston-ways-to-tell-that-you-should-move-your-company/</link>
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		<title>Video:  The Do Lectures</title>
		<description><![CDATA[
			
				
			
		
I just had to post this.  It looks like the coolest conference ever.  And it&#8217;s in a tent, so that&#8217;s pretty fabulous too.

Do Lectures Trailer from The Do Lectures on Vimeo.
]]></description>
		<link>http://caitlinmccabe.com/2011/08/video-the-do-lectures/</link>
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		<title>Business Owner or Entrepreneur?  What&#8217;s The Difference?</title>
		<description><![CDATA[
			
				
			
		
I&#8217;ve been working from Boston this week so I&#8217;ve had the great fortune to hang out with some internet friends I haven&#8217;t seen in a while as well as meet some new people.  One of the things I love about conferences, parties, and seeing old friends is that you usually end up having loads of good conversation.  One in particular really stood out because we went around and around with this for hours.
Is being an entrepreneur the same as being a business owner?  Are the terms interchangeable?
It seems like being ...]]></description>
		<link>http://caitlinmccabe.com/2011/07/business-owner-or-entrepreneur-whats-the-difference/</link>
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