The film ‘Between the Folds’ is a documentary about origami.  It covers everything about how origami originated, how its made, and who is the best at it.  It also shows all of the different uses for origami – some scientists are using it to figure out how to fold the airbags into the steering wheel of a car.  Some people are using it to talk about math and the universe.  One artist is making little people out of it and says that he can never make the same one twice.

There is an undertone of debate about what ‘good origami’ is. At the origami shows people try to come in with shapes that have the most folds (like 200 or 300) and that is the winning measurement.  But that’s not the end of the story,  some origami artists say that they try to make an interesting shape out of the least amount of folds – like one fold.

Some of the older origami artists said that at first they felt like they wanted to have more and more folds so that their emotion would be sure to be visible through their mastery of the craft.  Then, they started removing the folds that were only technical so that all that remained was the emotional folds.  Each fold held something important.

This made me think about strategy.  Some people want to make very complicated plans and want to see a million tools and platforms that have created an intricate shape and message.

Sometimes you can make a killer strategy with just one fold.