Turning 30 In A “Young Industry”.
I’m turning 30 this week. I have been composing this post in my head for about a month. First it was going to be all about how fabulous it is to be 30 and how much better life is and all this really positive stuff about how age doesn’t matter and at least I have more money than when I turned 20.
But then I started thinking about how my mother told me that I should start thinking about another career because advertising is a “young industry” (pearls of wisdom, I know). And how some companies will hire a 20 year old ‘social media expert’ because they can open a Facebook page. And how all these old school writers used to say that you are your smartest in your early 20′s and after that you pretty much better forget about saying anything intelligent anymore.
In fact, there are sites I can’t be a part of (20 Something Bloggers, goodbye….) and audiences that I understand less and less every day (MTV shows, I just don’t get you anymore…) but on the flip side, I am discovering magazines and sites daily that are delicious and wonderful that I would have thought were pretty pointless at 20 (like The New Yorker)
But should I leave the social internets to the college kids? In a way I kind of have. I’ve moved away from the game I used to play of “bet I’ve heard of more sites and social platforms than you have” and into a “let’s see what’s right for your business and apply some of the social lessons and tools I’ve learned in the last 5 years” frame of mind.
If you are brand new to social media then it does seem like a lot. It seems like you have to know every site launch and new thing but when it’s not your first rodeo you can look at a client’s idea and tell them based on the way it’s been moving how you think it will turn out. So in short, 30 is making me happy that I am old enough to trust my instincts (and have some instincts to trust), it makes me sad that I no longer am in the MTV audience and can’t stay out 2 consecutive nights in a row, and some things (like my love for Sour Patch Kids) just never change at all.
P.S. – I am not without some vanities about turning 30 – For my birthday I’m buying myself all new face creams to keep away the wrinkles (I decided against botox because I’m too scared and didn’t see enough wrinkles to deal with the pain yet)